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Innovation is no end in itself

Every touchpoint in healthcare influences the patients’ feelings, their collaboration during a diagnostic process, or in some cases even their reaction to treatment. And that will influence how they remember our brand, talk about it, and face the next engagement. But we make our products and solutions even more human-centered to improve the patient experience.
8min
Rebecca Murr
Published on May 19, 2022
Christina Triantafyllou

The aim is a frictionless care experience along the patient pathway, the consumer experience, and the emotional and psychosocial dimensions. For the patients and the care teams.

Christina Triantafyllou, Head of Improving Patient Experience

Patients are becoming healthcare consumers

infographic frictionless patient experience

Improving the patient experience will require a joint effort

Alexandra Zahn

Humanizing healthcare has multiple investigation possibilities. As a healthcare provider, we offer a single point of impact. At UX, we’re therefore developing a patient layer that accompanies our user-centered design process to enhance the quality and experience of our products and services.

Alexandra Zahn, Humanizing Healthcare Design & Senior Key Expert User & Patient Experience

ISI Erlangen waiting room

ISI Erlangen waiting room

A frictionless experience for patients

Isabel Nieto Alvarez

The future of the healthcare experience lies in taking all human aspects into consideration: physical condition, thinking, behavior, and emotions.

Isabel Nieto Alvarez, Senior Key Expert on Improving Patient Experience

By Rebecca Murr

  1. NRC Health (2020). 2020 Healthcare Consumers Trends Report. Lincoln. Retrieved August 5, 2021, from https://nrchealth.com/resource/2020-healthcare-consumer-trends/

    2 Selim, M. A. Effect of pre-instruction on anxiety levels of patients undergoing magnetic resonance imaging examination.East. Mediterr. Health J.7, 519–525 (2001).

    3 Youssefzadeh, S.et al.Reduction of adverse events in MRI of the breast by personal patient care. Clin. Radiol. 52, 862–864 (1997).